About Us

About Armed Forces Day

Your support for the Armed Forces provides a much valued morale boost for the troops and their families. Why not take a moment to find out what they are doing and why? Find out more about operations the UK Armed Forces are involved in around the world, or visit the official sites of the Royal Navy, British Army and Royal Air Force.

About AFD Badges

AFD Badges is a trading style of Athena Supplies, specialist suppliers of promotional merchandise to military units, charities, associations, clubs and groups.

With permissions granted from the MOD, we supply Armed Forces Day products to promote Armed Forces Day across the UK. We also provide heavily discounted AFD products to Armed Forces Day events and charities to enable them to generate funds for great causes.

In 2013 we enabled dozens of military charities and associations to generate thousands of pounds for some great and worthy military causes.

In 2014 we commissioned a Sterling Silver Brooch in the style of  the Armed Forces Day Logo. It was encrusted with 150 Rubies and 70 Sapphires. The Brooch was presented to Her Majesty The Queen in June 2014 to commemorate 62 years un-wavering service to her people and as head of the Armed Forces. 'The Queen was delighted to receive the brooch'.



Neil Stevens

As one of the founders and main donors to the AFD Badges initiative Neil has supported dozens of military charities, cadet forces, museums and associations to generate income for their charity and good causes over the last few years.

Outside of the direct support via the AFD Badges initiative, Neil is a supporter of all 3 branches of the Armed Forces and their communities through various other initiatives.

Examples of how he shows his support include: being an associate Member of both the Royal Air Forces Association and Royal Naval Association. Friend, Patron or Member of many military museums, including The Gurkha Museum, RAF Museum, Highlanders Museum, Blackwatch Museum & Castle, Royal Marines Museum etc. Supporter of the War Memorials Trust and Fly Navy Heritage Trust, Royal Hospital Chelsea. A member of the Royal Commonweath Society. A Friend of St George's, Windsor Castle. A Companion of the Order of Malta.

Bill Waters

Joint founder and key principal within the AFD Badges initiative Bill has made a significant personal and professional contribution to the Armed Forces Community and associated charities. As a serving soldier in the British Army of over 22 years, Bill has contributed a significant amount of his off duty time to furthering the aims and purpose of AFD Badges, promoting Armed Forces Day and generating thousands of pounds for many military charities, groups and associations across the UK.

As a result of his efforts he has gained commendations within his serving unit for his contribution and charity work.